I love pretty stock photos. I also love marketing, So when I decided to launch Philly Custom Stock it just felt right to combine my two loves. People often ask me what is Philly Custom Stock. Well, in short, it’s a program that I created for business owners who struggle with creating content for themselves. The idea of creating Custom Stock for your Business isn’t new, really it’s an expanded idea of long-term content creation for your business and marketing. For example, this client shown below Cynfull Bliss needed marketing material that she could use for print and web pieces. Through talking with her, getting to know who her ideal client avatar is and looking at the current state of her marketing material I was able to get a better idea of what she needed and how my services could help. As a dessert maker, she has a few core offerings which are complemented by seasonal products. We started with the cupcakes and mason jar desserts. Those are some of her year-round sellers. I stylized them and photographed them in different angles as well. I also offered her options of the product alone so she would have a variety of images for her marketing and the ability to add copy or a sales promotions to the image. Once all of the images had been shot and edited she made her selection for her spring or 1st quarter marketing material. We also set up the remaining sessions her business.
A client I just recently met