SEO tips for business owners
I didn’t actively pay attention to SEO for a long time. I focused on other aspects of my business and that I needed to focus on this area of my brand. I had to ask myself how else could I get found outside of my organic reach? So I started to do the work. I found out SEO really isn’t that hard to grasp. I just think of it as a recipe that you look at it steps. So writing this post, SEO tips for business owners, I hope find it helpful and I look forward to your comments as well.
Blog Post Title-
While many times we want to write a catchy post title you really want think about how your reader will search for your content or how you search Google for things. For example, when I doing the research for this post I put in the search bar ‘SEO for photography‘ and a slew of links popped up. I also did a search for ‘SEO for photographers’. While some links did overlap some did not. So the take away is to write your post the way you want it to be found.
Photos-Add words to your images
As much as we believe that our photographs speak for themselves, search engines don’t have the capacity to “see” images just yet. It’s you your job to help them understand your images by adding text. The reward you’ll receive from Google, Bing, and friends will be an SEO boost for your online portfolio. In addition to this by introducing more textual elements, you increase your chances of being found on Google Images, which can bring you some serious traffic. It’s a fact: your images have a substantial SEO impact.
- How to add alt text to your image:As a photographer adding Alt Tags is the first thing I focus on. But even before I upload them to my media gallery I rename them from image123.jpeg to heartassoc.jpeg. This way when I prepare a post everything is coordinated. So, how do we inform Google & Friends about our images? Alt text or the alternative text attribute. It doesn’t show on the website like a caption would, but search engines’ bots will read it very carefully. The alt text should be as informative as possible. To help you, imagine that you’re describing a photo to a friend who can’t see it. Let’s say you just finished a killer wedding season and are about to post it you’re a photographer from Philadelphia and you captured a picture of a bride on the South Street bridge and now you need to add alt text. You can opt for: ”wedding photo of a bride standing on a South Street Bridge”. If you’re able to incorporate one of your keywords, you can – but remember that you don’t want to overstuff your image with too many keywords or you can get in trouble with The Google gods. The image below shows where in WordPress you would add the ALT text.
When it comes to SEO, your first step to success will be to perform a keyword research. By this, we mean discover which words or phrases your potential clients would use to find your services or your photographs online. This is how Google’s algorithm works: it focuses on specific keywords to understand if your website is relevant to certain queries. Which means that if you use the right keywords in the right spots, you should progressively climb the results later. And it’s crucial, since the better your rank, the more clicks you’ll receive – as a matter of fact, the top 3 results get 60-80% of all the clicks!
It has been reported that 2018 will see a spike in voice searches. You’ll want to take the necessary steps to ensure that your business is ready for this. Here’s how you can prepare: Claim your Google business listing. Often when people use their mobile devices to do a search for say pizza. Google does a search based on the businesses within a 25-mile radius of your location using the GPS settings. This is often why you won’t get the same recommendation when you are in different areas. How does this play a role in SEO? When you are filling in your meta and focus keywords you will want to pay attention to this as well as to the copy of your post. Focus on mobile. Voice searches are most likely to be conducted on mobile devices, making mobile optimization is more important than ever. Optimizing for mobile far goes beyond simple design — you’ll need to improve page load speeds, remove intrusive interstitials, abandon drop-down navigation menus and format videos to display in full-screen when held vertically to improve the mobile user experience.
I’d love to hear your feedback or how you plan to utilize these tips in the upcoming year.
Photographer by day, mom, wife daughter by night. I specialize in making the world look good by providing professional headshots and editorial photography. I enjoy sharing with the world tidbits on the how to’s of running a business and life which is what you will find here. Lattes and Lenses is delicious combination of all things photography and business written while i drink my coffee.