SEO tips for business owners
I didn’t actively pay attention to SEO for a long time. I focused on other aspects of my business and that I needed to focus on this area of my brand. I had to ask myself how else could I get found outside of my organic reach? So I started to do the work. I found out SEO really isn’t that hard to grasp. I just think of it as a recipe that you look at it steps.
Blog Post title
While many times we want to write a catchy post title you really want think about how your reader will search for your content or how you search Google for things. For example, when I doing the research for this post I put in the search bar ‘seo for photography‘ and a slew of links popped up. I also did a search for ‘SEO for photographers’. While some links did overlap some did not. So the take away is to write your post the way you want it to be found.
Photos-Add words to your images
As much as we believe that our photographs speak for themselves, search engines don’t have the capacity to “see” images just yet. It’s you your job to help them understand your images by adding text. The reward you’ll receive from Google, Bing, and friends will be an SEO boost for your online portfolio. In addition to this by introducing more textual elements, you increase your chances of being found on Google Images, which can bring you some serious traffic. It’s a fact: your images have a substantial SEO impact.
Put the keyword in the name and alt-tag of your image.
Next, if your blog post has images, you can use those images to cement the idea to Google about your post’s topic. There are two ways to do this:
- The image name
- The image alt tag
To change the image name, simply change the name of the image on your computer before uploading. Instead of a file called “1234567.jpg,” you can rename it something like “small child toys 1.jpg.”
The “alt tag” is something you choose after you upload the photo to your website. Without getting too technical, the alt tag is simply the text that the web browser will show if the photo can’t load for some reason.
Where to put the keyword
- Put the keyword in your page title.
- Put the keyword in your header.
Use the keyword in the URL and in the post.
Which site do you think the Google Gods will shine upon?
Put the keyword in your page title
When it comes to SEO, your first step to success will be to do keyword research. By this, I mean discover which words or phrases your potential clients would use to find your services or your photographs online. This is how Google’s algorithm works: it focuses on specific keywords to understand if your website is relevant for certain queries. Which means that if you use the right keywords in the right spots, you should progressively climb the results latter. And it’s crucial, since the better your rank, the more clicks you’ll receive – as a matter of fact, the top 3 results get 60-80% of all the clicks!