Many creatives I’ve come in contact with are hesitant about putting their personal lives on their blog. They are concerned about sharing too much of themselves and that people will not be interested in their personal lives or the cross mix of personal and business information. They’re afraid that it may not be consistent with their “pretty” sites and they are just not sure exactly what to share. But they are wrong! Blogging about yourself isn’t too much. People are interested in you, and there are tons of things you can share! Someone shared with me recently that she loves watching my videos and that was one of the major draws to my website for her.
I once heard another photographer say something that shook me to my core. She said “The only thing that separates you from everyone else in an overly saturated market is… YOU”. You, your personality, your voice, and your heart is the only thing that will separate you from everyone else! In a sea of photographers and small business owners, showing your personality and life is a guaranteed way to stand out from the rest.
A personal blog post every so often connects you to the people who buy your products and services. I think having a site or social feed that is perfectly curated and only shows your work is stiff, but bringing your audience in allows them to become more invested in you and your work! When people are investing money in something, especially millennials, they want to know the story and heart behind what they invest their money into. They want to connect and believe in the products they buy or services they receive. And if they love the connection they feel with you via your blog, then they are more likely to tell their friends about it! Good news is that being personal on your blog is one of the easiest things you can do to build your business and spread the word about you.
So maybe I’ve now convinced you to start blogging about you and a bit about your personal life, but you don’t even know where to start. That’s totally ok. I started with just one personal blog post, many of which have turned into a series for our blog, and then it just kept on from there! Once you get the hang of including yourself in your blogging, it will come naturally and you’ll see the amazing response from others.
Here are a few ideas of what to blog about:
- Blog about purchasing a new home or remodeling any room or area of your house
- Write a post dedicated to a close family member or spouse when it’s their birthday
- Share your latest adventures when you go on trips and vacations
- Blog about your favorite things, favorite foods, and favorite places to visit in your city
Bringing yourself and your personality in your blog doesn’t have to be difficult! Allow your clients into your lives and you will see how many more ideal clients you will begin to attract!